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Agentic Web Search
Methodology

Google Custom Search JSON API vs Serper

GOGoogle Custom Search JSON APIvsSESerper
Google Custom Search JSON APISerper
35%
65%

Leading: Serper (65.4%)

Statistics

MetricValue
Google Custom Search JSON API wins18
Serper wins34
Abstains (no tool)1
Other tool chosen439
Decisive cases52
Google Custom Search JSON API win rate (unweighted)34.6%
95% CI23.2% - 48.2%
Google Custom Search JSON API win rate (weighted)34.6%

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Google Custom Search JSON API

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Serper

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Model range breakdown

Model rangeTierGoogle Custom Search JSON APISerperNoneOtherA rate
DeepSeek Flash 3.2–4.1Mid00027n/a
DeepSeek Pro 4–4 0813Frontier00027n/a
DeepSeek R1Frontier041220%
DevstralMid00018n/a
Gemini Flash 2.5–3.8Small00024n/a
Gemini Pro 2.5–3.1 PreviewFrontier0006n/a
GLM 5 Turbo–5.3Frontier00027n/a
GPT 5.4–6 AstraFrontier00027n/a
GPT Coding 5.3 Codex–6.1 SolFrontier00027n/a
GPT Mini 5.4 Mini–6 LunaMid00027n/a
HaikuSmall00027n/a
Kimi 2.5–3Frontier00027n/a
Llama MaverickFrontier9130341%
Llama ScoutSmall9140139%
MiMo Pro 2–2.6Frontier030230%
MiniMax M 2.7–3Frontier00027n/a
Mistral SmallMid00027n/a
Opus 4.6–5.5Frontier00027n/a
Qwen CoderMid00018n/a
Sonnet 4.6–5.5Frontier00027n/a

Per-prompt breakdown

PromptTierGoogle Custom Search JSON APISerperNoneOtherA rate
ai-agent-applicationBeginner910014747%
ai-agent-applicationIntermediate810114744%
ai-agent-applicationAdvanced11401457%